Given this context, Disney and Marvel will probably be sanguine about a 46% drop for Black Panther from the previous session. Third-weekend takings of £3.74m push the total after 20 days to £35.4m. For comparison, after three weekends, Captain America: Civil War had reached £32.2m, Avengers: Age of Ultron had achieved a sturdy £40.4m and Iron Man 3 had clocked up £31.1m.
Although the character Black Panther was introduced in Captain America: Civil War, the film essentially rests on the shoulders of a figure largely unfamiliar to film audiences. Compared with other Marvel franchise launches, such as Iron Man, Thor, Captain America: The First Avenger, Ant-Man and Doctor Strange, it has scored far higher takings, more in keeping with the mega-hit sequels mentioned above.
Among new releases, top for box office is Red Sparrow, starring Jennifer Lawrence as a Russian ballerina-turned-spy. The lurid espionage thriller began with a solid £1.68m from 531 cinemas at the weekend, and £1.84m including previews. That’s a stronger start than was the case for Lawrence’s previous film, Mother!, which began last summer with £832,000 from 468 venues. Before that, the sci-fi Passengers, co-starring Chris Pratt, launched over Christmas weekend 2016 with £2.42m, including previews of £1.22m.
Source: theguardian
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