Boohoo says its ‘sale’ will end in minutes – why is it back in a couple of hours?

On Monday night I saw that the Boohoo fashion website was having a fantastic sale – “20% off everything”. But I had to act pronto: “Hurry ends 11pm!” it shouted at me, or more accurately, the millions of 16- to 24-year-olds it targets. A countdown clock on screen warned that the sale would be over in just 54 minutes and 59 seconds. “Hurry ends soon!” messages were plastered over the screen. Blimey, I thought, I better get my skates on and buy now.

I’m glad I didn’t. The next morning I opened the Boohoo site again. It did not matter that the sale had ended as promised at 11pm, as it had started again. Once again I was told to hurry – because the exact same 20%-off-everything deal was going to end at midday. It was 9.06am and the website had reset the clock, telling me to “Hurry!” as I only had 2h 53m 14s left.

Later on Tuesday afternoon I switched browser from Chrome to Safari. And I was shocked, shocked, I tell you, that the Boohoo sale was back on. By now it was just after 6pm, and Boohoo was telling me to “Hurry!” because its 20%-off-everything promotion was going to end in just 50 minutes’ time at 7pm. Later on, after the 7pm deadline passed, I opened up my iPad to find that Boohoo was having a 20%-off-everything sale … and yes, I’d better hurry!

While anyone who has looked at sofas at DFS or kitchens in Magnet will be familiar with the never-ending sale, the online retailers take it to another level. Every trick is used to raise the buyer’s pulse and SHOP NOW! (It’s always in upper case and bold). There are only TWO SEATS LEFT on the flight. There are 27 PEOPLE CURRENTLY WATCHING this item. In Barcelona, it’s a VERY BUSY TIME. 84% OF ROOMS HAVE GONE. In that hotel you like, 14 PEOPLE HAVE BOOKED in the last hour. As the clock ticks away, you must BUY NOW!

Source: theguardian