The Oxford English Dictionary chose “selfie” as its word of the year at the end of 2013. At around the same time, four Israeli computer science PhD students and a supreme court clerk had an idea for an app that that would allow regular people to do Photoshop-style retouching of their smartphones photos.
That app was FaceTune.
The team behind it hoped they’d be able to sell enough copies of the app to raise a few hundred thousand dollars. Instead, the selfie-editing app was a runaway hit whose digital fingerprints can be seen all over the internet: pores, lines and zits are airbrushed to oblivion, teeth whitened and waists nipped. It has been endorsed by a swarm of Instagram influencers and celebrities including Khloe Kardashian – the social media equivalent of a royal warrant.
The first version has sold more than 10m copies (at between $3.99 and $5.99 each) and was Apple’s most popular paid app of 2017.
“We were really surprised. We didn’t think any single app would be significant enough to finance the entire growth of the company. It felt like we had won the lottery,” said Zeev Farbman, CEO of Lightricks, the Jerusalem-based startup that makes FaceTune as well as a handful of other photo and video-editing apps.
Source:
theguardian
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