It's in the jeans: why the denim jacket is 2018's new power dressing

You can tell a lot about a decade by its most overused words. The noughties had “bling bling”, which evolved into the slightly more refined but essentially similar “fabulous”.

The nineties were all about irony, though we didn’t really know what it was, so we said “as if!” and “whatever!” a lot.

Though this decade started out belonging to the term “hipster”, we now uphold “authentic” as the ultimate accolade.

In the age of authenticity, the denim jacket is the new power dressing. Expect to see a jean jacket everywhere in 2018.

Authenticity, being a balance of keeping it real and keeping it cool, reveres denim more than cashmere. Denim is as grounded as it is steeped in heritage; as utilitarian as it is complex. (Do not get a denim geek on to the subject of selvedge versus wide loom unless you have time for an extended chat.)

But 2018 will not be about jeans. As we enter the endgame of this decade, the hunt for authenticity is shifting to the less obvious. So to win next year, you will need a denim jacket.

Source: theguardian