Every Monday afternoon the Daily Telegraph’s head of digital, Peter Brown, sends out an email to all staff asking them to tune into Miranda Live, an internet radio program hosted by the paper’s columnist Miranda Devine on Mondays through Wednesdays.
The show, designed to increase traffic to the Sydney tabloid’s website and showcase the multimedia talents of Devine, is also usually the lead item on the website, which pumps out stories and podcasts from the show.
All the Tele’s marketing resources have been applied to raising the profile of Miranda Live, including sending the star Tele headliner to the US to record a show, where she talked to Joe Hockey, Australia’s US ambassador, the billionaire Anthony Pratt and the media magnate Kerry Stokes.
Much to the chagrin of some journos who spoke to Beast, Miranda Live is also live streamed into the Tele newsroom at Holt Street over the loudspeakers in a faintly East German manner. “There is no escape,” one jaded hack said.
Source:
theguardian
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