On one hand, this is not suprising. The tentacular reach of Goop, alongside a litany of yogas, meditation, supplements and books, have firmly rooted wellness into our everyday routines. But one thing that might surprise you is that the complementary/alternative medicine market alone is now worth almost $200bn.
Crystals are, arguably, one of the breakout stars of this whole business. There has also been a 40% increase in Google searches for “crystal healing” in the past four years, a percentage that generally spikes in January (“new year, new you”) and February (a combination of the winter doldrums and Valentine’s Day). Got a problem? There’s probably a crystal for that.
She’s Lost Control is a modish, mystic shop in east London that stockpiles a wide range of crystals, including lemon-coloured citrine, which in certain circles is thought to boost power and attract wealth; City workers allegedly carry it in their suit pockets or sewn into their hems in the hope that it will bring them financial success. Today, in the store – which, owing to its proximity to London’s financial district, attracts bankers – the jar is half empty, which suggests the power of citrine is catching across the office blocks.
Regardless of whether crystals work, interest in them has deepened in so-called spiritual circles and among the business elite, but also in Vogue. Jessica Diner, the magazine’s beauty director, has them on her bedside table; Naomi Campbell carries black tourmaline and a rose quartz in her handbag; before her shows, Victoria Beckham lines the catwalk with black obsidian in an attempt to ward off negative energy. Adele attributed her hiccups at last year’s Grammys to losing her beloved collection. The model Munroe Bergdorf wears crystals in her clothes, following a strict rotation that includes labradorite, fluorite, and selenite – “The ones that really help me in transitional periods and elevate my spirit,” she told Vogue. “The whole witchy vibe is what I’m all about.”
Source: theguardian
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