Previously, Justin Timberlake, king of double denim (RIP Britney and Justin, who gave each other the tooth-rotting nicknames “Stinky and Pinky”), paired a white Levi’s denim jacket with white jeans for his advert for summer, AKA the video for Can’t Stop The Feeling.
White jeans are caught between this vaguely upper-crust, C-list glamour (think a minor royal leaving an airport or a cast member of Made In Chelsea exiting Mahiki) and representing an eternal sartorial summer. A decade ago, things were rather different. White jeans seemed to be a living symbol of masculinity in crisis (“banterloons”, anyone?). We caught sight of them in 2006, uncomfortably clamped to the matchstick indie legs of Razorlight’s Johnny Borrell. He matched his Tipp-Exed jeans with a black leather jacket and dark shades, and thrusted manfully atop a motorbike like a catalogue model for Grrr I Am MAN magazine. With the meat-and-two-veg indie-lite sound of his band, did the jeans signal anything apart from rock cliches a gogo? Possibly not.
Still, in terms of a pop culture figure bringing back white jeans, this was a seminal moment. A couple of years before came Jack White, who didn’t take his off for about five years – the trouser equivalent of a security blanket.
When I tried on my white jeans, I was surprised that they didn’t a) stop my ability to walk down the road, or b) resurrect nightmares of mid-00s grot-rock or Love Island’s Kem and Chris. But another question remained: would this summer staple make sense at the end of winter?
Source: theguardian
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