Will 2018 be the year of the neo-luddite?

One of the great paradoxes of digital life – understood and exploited by the tech giants – is that we never do what we say. Poll after poll in the past few years has found that people are worried about online privacy and do not trust big tech firms with their data. But they carry on clicking and sharing and posting, preferring speed and convenience above all else. Last year was Silicon Valley’s annus horribilis: a year of bots, Russian meddling, sexism, monopolistic practice and tax-minimising. But I think 2018 might be worse still: the year of the neo-luddite, when anti-tech words turn into deeds.

The caricature of machine-wrecking mobs doesn’t capture our new approach to tech. A better phrase is what the writer Blake Snow has called “reformed luddism”: a society that views tech with a sceptical eye, noting the benefits while recognising that it causes problems, too. And more importantly, thinks that something can be done about it.

One expression of reformed luddism is already causing a headache for the tech titans. Facebook and Google are essentially huge advertising firms. Ad-blocking software is their kryptonite. Yet millions of people downloaded these plug-ins to stop ads chasing them across the web last year, and their use has been growing (on desktops at least) close to 20% each year, indiscriminately hitting smaller publishers, too.

More significantly, the whole of society seems to have woken up to the fact there is a psychological cost to constant checking, swiping and staring. A growing number of my friends now have “no phone” times, don’t instantly sign into the cafe wifi, or have weekends away without their computers. This behaviour is no longer confined to intellectuals and academics, part of some clever critique of modernity. Every single parent I know frets about “screen time”, and most are engaged in a struggle with a toddler over how much iPad is allowed. The alternative is “slow living” or “slow tech”. “Want to become a slow-tech family?” writes Janell Burley Hoffmann, one of its proponents. “Wait! Just wait – in line, at the doctor’s, for the bus, at the school pickup – just sit and wait.” Turning what used to be ordinary behaviour into a “movement” is a very modern way to go about it. But it’s probably necessary.

Source: theguardian