In one of those remarkable moments of serendipity, during lunch I mentioned the article to agent Al Zuckerman, who told me he was already trying to reach Professor Hawking to see if he might be interested in writing a popular book. Some months later I received a submission from Al — a short manuscript and an invitation to participate in an auction for the publishing rights to A Brief History of Time.
At the time I was a senior editor at Bantam Books, which was an unlikely home for Prof Hawking’s book, given the number of prestigious, traditional publishing houses in the hunt to acquire it. However, Bantam’s experience selling popular paperbacks meant that its distribution went far beyond bookstores into drugstores, supermarkets, and airport shops. I sent a letter to Professor Hawking along with our financial offer, making the case that Bantam could get his book in the hands of the widest possible readership. It turned out that he was the rare academic who wanted just that — to bring his esoteric scholarly work to the attention of the masses. He chose us.
Source:
theguardian
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