More recently, ice-cream has been enjoyed by ordinary folk, too. See the story (or urban myth) that Margaret Thatcher helped Mr Whippy with a new technique adding air to the formula to make the so-called soft-serve you find in the classic 99.
Why all the ice-cream facts? Because its fashion’s favourite treat this season. Not to eat, of course. In an industry in which the benefits of a plant-based diet are increasingly the alpha chat on the front row, it’s more about the look of ice-cream. The colours have been translated to blazers, dresses, trousers and more. Try a jacket the colour of strawberry ice-cream at Céline, pistachio co-ords at Acne, vanilla wafers on a suit at Chanel, blueberry swirls in a skirt suit at Versace or violet cream in layers of organza at Preen. It’s lip-smackingly good, and calorie-free.
Ice-cream is uncomplicated, sweet and speaks of summer, of wandering without knowing the time, of holidays and smiles. In a world in which opinion is often divided, and right and wrong bitterly contested, ice-cream feels like something to agree on. I scream, you scream, we all scream for ice-cream. Maybe that is why we want to dress like an ice-cream this season.
Source: theguardian
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