'Try again': McDonald's women's day stunt criticized as hollow gesture

McDonald’s has flipped its golden arches to become a W, “in celebration of women everywhere, and for the first time in our brand history” – to which many have responded, “try again”.

For its own commemoration of International Women’s Day, McDonald’s overturned its logo on Twitter, Instagram and its other digital channels; supplied 100 restaurants in the US with special branded garb; and – at one franchise in California – went so far as to install a new sign.

McDonald’s global chief diversity officer, Wendy Lewis, said in a statement to Business Insider that the stunt was “in honour of the extraordinary accomplishments of women everywhere, and especially in our restaurants”.

But her vow that the company was “committed to their success” was called into question by social media users who called on McDonald’s to pay its employees a living wage.


Source: theguardian