Matty Bovan – fashion's great bright hope (who still lives with his parents)

Not all superheroes wear capes. Matty Bovan – the 27-year-old York-based designer who might just be the saviour the fashion industry needs – is more likely to be found wearing a hi-vis jacket over a white mini-dress or a mustard velvet tunic over a pair of tie-dye leggings. Bovan has an extraordinary look – part Tank Girl, part My Little Pony – and an approach to fashion that is as cheeringly unconventional.

“There seems to be a consensus among people my age,” he says, “who are trying to find a way to operate in fashion that isn’t mass production. That, in my gut, just feels right. More than ever, we need less stuff. Mass consumption, mass production can’t go on for ever.”

Bovan will present his first solo catwalk show at London fashion week this Friday, having won over influential fans such as super-stylist Katie Grand with three previous collections presented as part of talent incubator Fashion East.

While many more established designers print their political views on their (mass-produced) T-shirts, Bovan’s views are reflected in his entire ethos and business model.

Source: theguardian